EnfletEnflet

For Amazon brands doing $20K+/month

Ask "why did sales drop last week?" in Slack and get the answer in seconds.

Enflet puts a margin, inventory and PPC analyst inside the Slack you already use. Ask in plain English. Get a numbers-backed answer.

Connected account

Read-only
Units
4,318
Sessions
41,210
Ad spend
$18.4K
TACoS
9.7%

Pulled from

  • Seller Central
  • Business Reports
  • Ads Console
  • Inventory & FBA

  • Margin & P&L

    True contribution after fees, ads and returns.

  • Inventory & reorder

    Cover in days, reorder quantity, stockout risk.

  • PPC & search terms

    Wasted spend, TACoS drift, query-level movers.

  • Weekly snapshots

    Every Monday in Slack, no report pulling.

  • Alerts that matter

    Buy Box loss, price gaps, sudden ASIN drops.

  • Ask anything

    Plain English question, numbers-backed answer.

Free for 14 days. No card. Read-only access. Nothing to install.

#amazon-opsToday

Sarah 9:04 AM

Sales are down 18% week over week. Traffic, conversion or Buy Box?

Enflet 9:04 AM

Conversion. Traffic is flat, Buy Box held at 98%.

  • Sessions 41,210 vs 41,004 last week (+0.5%)
  • Unit session rate 11.2% → 9.1%
  • B07XK dropped to a $2.40 price gap vs the new #2 seller

18% of the decline sits in one ASIN. Closing the price gap recovers roughly $6.2K this month at current velocity.

This is the answer format. Every number traces back to the report it came from.

You already have the data. You just can't get to it.

Sales dropped 18% and you don't know if it's traffic, conversion or the Buy Box — so you wait for Thursday's report.

That report answers Monday's question while the account burned four days of margin.

You find out you're stocking out when you're already stocked out, then pay to fix it.

None of that is a data problem. The answer is four exports and an hour away, so you guess instead. Every week.

What the 14 days gets you

A channel in your Slack

We join the workspace your team already lives in. No new dashboard, no new login, nothing to adopt.

Read-only access to your Amazon data

Connected through Amazon's official API. We can read your reports. We cannot touch listings, bids, pricing or inventory.

Straight answers, on demand

Ask "what's my real margin on this ASIN after fees and returns?" and get the number, the math behind it, and what moved it.

Questions it can answer

  • What happened to my sales this week?
  • Why did this ASIN spike or crash?
  • What's my real margin after fees and returns?
  • What do I reorder this week, and how much?
  • Where is margin drifting — COGS, fees, ASP or refunds?
  • Is my price point elastic or am I leaving money on the table?
  • What's broken inside my PPC account right now?
  • What search queries are driving my biggest movers?
  • Are new-to-brand and Subscribe & Save trending up or down?
  • Is the drop traffic, conversion, or Buy Box?

Your first 14 days

Day 0

Twenty-minute setup call. We connect your Amazon account and join your Slack workspace.

Day 1

Your channel is live. You can already ask questions and get answers tied to your own reports.

Day 7

First weekly snapshot lands: sales, margin, TACOS, restock priorities and anything that moved.

Built for brands that have outgrown template agencies

Teams we work with operate $1M+ Amazon accounts and read P&L before ROAS.

What we can and can't see

You can revoke access from inside Seller Central at any time, without asking us.

We can read

  • Business reports (sessions, conversion, Buy Box)
  • Advertising reports and campaign data
  • Inventory and restock reports
  • Settlement and fee data
  • Brand Analytics and Search Query Performance

We cannot

  • Change bids or budgets
  • Edit listings or content
  • Adjust pricing
  • Place or cancel orders
  • See your bank or payment details

Access runs through Amazon's official Selling Partner API and is read-only. Report data is stored encrypted and used only to answer questions in your own channel. If you stop, access is revoked and your data is deleted within 30 days.

Who you'd actually be working with

Alfredo Roselli, founder

Alfredo Roselli spent 8+ years inside big Amazon agencies and brand aggregators — and watched good brands get managed like line items. Standardized playbooks. Quarterly check-ins. Reports built to look busy, not answer questions.

He founded Enflet to be the opposite: a boutique team that lives inside your ad account, reads your P&L twice a week, and ties every PPC decision to profit — not activity. Today he works with $1M+ Amazon brands that have outgrown button-pushing agencies, and builds the diagnostic tools most agencies hope you never run on your own account.

If it doesn't change a decision, you walk.

If 14 days go by and this hasn't answered one question that changed a real decision, you walk. There's no card on file and nothing to cancel. We don't charge until it's already proven itself inside your own account.

This isn't for everyone

  • Under $20K/month. Not enough data volume for this to say anything useful yet.
  • Retail arbitrage or dropshipping. Different problem, different tools.
  • Looking for someone to run your ads. This tells you what's happening, it doesn't push the buttons.

It fits if

  • You're doing $20K+/month on Amazon and track contribution margin, not just ROAS.
  • Your team already runs on Slack.
  • You want the answer the same day the question comes up.

If that's not you yet, the tools most agencies use will serve you better for now. Come back when the numbers move fast enough that you need answers the same day.

Start your 14 days

Leave your details, pick a 20-minute setup time, and we'll have you asking questions in your own Slack channel by the end of the call.

After the 14 days it's $297/month. Month to month, cancel any time. Nothing is charged during the trial and there's no card on file.

No card. Read-only access. Nothing to install.

Questions